Reputation Economics Why Who You Know Is Worth More Than What You Have
By: Joshua Klein
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As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already.
Welcome to the age of Reputation Economics:
Where Avis is currently discounting car rentals based on Twitter followers
Where Carnival Cruise Lines are offering free upgrades based on a Klout score
Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer’s reach and reputation online
Where Klout scores are being used to vet job applications
The value of individual reputation is already radically changing the way business is done.
Publication Date:
05/11/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781137278623
Book | |
What's in the Box? | 1 x Reputation Economics Why Who You Know Is Worth More Than What You Have |
Publisher Date:
05/11/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781137278623
As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they’re using this knowledge to predict the consumer’s future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. This is all currently happening online already.
Welcome to the age of Reputation Economics:
Where Avis is currently discounting car rentals based on Twitter followers
Where Carnival Cruise Lines are offering free upgrades based on a Klout score
Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer’s reach and reputation online
Where Klout scores are being used to vet job applications
The value of individual reputation is already radically changing the way business is done.
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