Key Marketing Skills Bookpower 2nd

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Key Marketing Skills Bookpower

By: Peter Cheverton

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This is a practical guide to the concepts, processes and application of professional marketing practice. Written by a practitioner for practitioners, it uses real case studies to illusrate the theories described. The tools and processes outlined are applicable to consumer goods, retail, industrial, business and service environments. Marketing is viewed as a core element of corporate strategy. Emphasis is placed on the need to keep pace with changing business practices, including the e-rvolution, Key Account Management and customer relationship Management, while maintaining a disciplined approach. Key Marketing Skills is used on both the strategic and tactical parts of marketing courses. It also assists practitioners-whether new or experienced - and informs those from the non-marketing functions of businesses.

Publication Date:

03/08/2006

Number of Pages::

100

Binding:

Paper Back

ISBN:

9780749445652

Categories:

Books

Business & Management

Non Fiction