Greater Good: How Good Marketing Makes for Better Democracy

Availability:

In Stock

Greater Good: How Good Marketing Makes for Better Democracy

By: John A Quelch

(0)

Rs 1,886.50
Rs 2,695.00
30%

You save Rs 808.50.

Pay in 3 Installments of

Rs. 723

Due to constant currency fluctuation, prices are subject to change with or without notice.

Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function - and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Quelch and Jocz lay out the six fundamental characteristics that marketing and democracy share: (1) exchange of value, such as goods, services, and promises, (2) consumption of goods and services, (3) choice in all decisions, (4) free flow of information, (5) active engagement of a majority of individuals, and (6) inclusion of as many people as possible. Without these six traits, both marketing and democracy would fail, and with them, society.

Publication Date:

01/12/2007

Number of Pages::

100

Binding:

Hard Back

ISBN:

9781422117354

Categories:

Business Management

Book Bazaar Upto 80% Off

Books

Sale

Chevron Pakistan

Business & Management

Non Fiction

Harvard Business Review

Shelf-Indulgence Friday

Book
What's in the Box?	1 x Greater Good: How Good Marketing Makes for Better Democracy

Book Details

Publisher Date: