Copywriting (Bullet Guides)

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Copywriting Bullet Guides

By: Tina Konstant

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Clear and concise guides in a portable format. Information is displayed in an easy-to-read layout with helpful images and tables. Bullet Guides include all you need to know about a subject in a nutshell. Get right to the point without wading through loads of unnecessary information.Open this book and you will... - Compose great copy - Engage your audience - Convince and persuade - Build brilliant salesLearn the rules of copywriting: - Audience, medium and message - Make every word count - Make sure there's something for everyone - Tell the truth softly - Back up all that you write - Tell a good story - What to do if you make a mistak

Publication Date:

26/08/2011

Number of Pages::

100

Binding:

Paper Back

ISBN:

9781444134995

Categories:

Books

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Business & Management