Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results
By: Bob Garfield
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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .
As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Publication Date:
07/03/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781591845775
Book | |
What's in the Box? | 1 x Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results |
Publisher Date:
07/03/2013
Number of Pages::
100
Binding:
Hard Back
ISBN:
9781591845775
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . .
As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
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