By Invitation Only: How We Built Gilt and Changed the Way Millions Shop

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By Invitation Only How We Built Gilt and Changed the Way Millions Shop

By: Alexis Maybank

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Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

Publication Date:

28/05/2013

Number of Pages::

100

Binding:

Hard Back

ISBN:

9781591846260

Categories:

Books on E-commerce

Book Bazaar Upto 80% Off

Books

Sale

Chevron Pakistan

Business & Management

Non Fiction

Online Book Bazar Up To 80%

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What's in the Box?	1 x By Invitation Only How We Built Gilt and Changed the Way Millions Shop

Book Details

Publisher Date:

28/05/2013

Number of Pages::

100

Binding:

Hard Back

ISBN:

9781591846260

Categories:

Books on E-commerce, Book Bazaar Upto 80% Off, Books, Sale, Chevron Pakistan, Business & Management, Non Fiction, Online Book Bazar Up To 80%,

Description

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop. As they write about the day Gilt.com went live: "We had created a Web site that could potentially change the rules of retail...If shopping was traditionally a slow, leisurely activity...it would now be competitive, addictive, urgent, thrilling...not just easier, but so much more fun." Alexis and Alexandra share their perspective in this dramatic story of Gilt's birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.

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By Invitation Only How We Built Gilt and Changed the Way Millions Shop 9781591846260 Business & Management

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