Brand Society
By: Martin Kornberger
-
Rs 1,116.00
- Rs 1,395.00
- 20%
You save Rs 279.00.
Due to constant currency fluctuation, prices are subject to change with or without notice.
Brands are a fiat accomplice they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Publication Date:
04/03/2011
Number of Pages::
328
Binding:
Paper Back
ISBN:
9781107674875
Book | |
What's in the Box? | 1 x Brand Society |
Publisher Date:
04/03/2011
Number of Pages::
328
Binding:
Paper Back
ISBN:
9781107674875
Brands are a fiat accomplice they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.
Children's Books
View All299 Dogs (and a Cat) 300 Piece Puzzle: A Canine Cluster Puzzle
By: Laurence King Publishing
Rs 6,395.00
NEW
Einstein the Penguin: The perfect new children’s book for 2022 – ‘a delight’ SUNDAY TIMES
By: Iona Rangeley
Rs 1,615.50
Rs 1,795.00
NEW
-10%
The Happiest Kids in the World: Bringing up Children the Dutch Way
By: Rina Mae Acosta
Rs 1,705.50
Rs 1,895.00
NEW
-10%
The Other Edie Trimmer - Discover the Brand New Jacqueline Wilson Story - Perfect for Fans of Hetty Feath Er
By: Jacqueline Wilson
Rs 1,895.00
NEW