Marketing Planning Guide
By: Stevenson
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Marketing Planning Guide Presents Systematic Approaches To Develop Marketing Plans For Products, Services And Other Situations. It Examines Principles And Applications Of Planning Process And Covers All Aspects Of Marketing Planning Including Situation Analysis, Objectives, Strategy, Control And Implementation. Worksheets, Tables, References And Updated Case Studies Included In This Book Will Guide You In Creating Your Own Complete Plan. A Must Read For Large And Small Business Managers And Students Of Marketing.
Publication Date:
15/06/2005
Number of Pages::
336
Binding:
Paper Back
ISBN:
9788172249243
Publisher Date:
15/06/2005
Number of Pages::
336
Binding:
Paper Back
ISBN:
9788172249243
Marketing Planning Guide Presents Systematic Approaches To Develop Marketing Plans For Products, Services And Other Situations. It Examines Principles And Applications Of Planning Process And Covers All Aspects Of Marketing Planning Including Situation Analysis, Objectives, Strategy, Control And Implementation. Worksheets, Tables, References And Updated Case Studies Included In This Book Will Guide You In Creating Your Own Complete Plan. A Must Read For Large And Small Business Managers And Students Of Marketing.