Brand Society

Availability:

In Stock

Brand Society

By: Martin Kornberger

(0)

Rs 1,116.00
Rs 1,395.00
20%

You save Rs 279.00.

Pay in 3 Installments of

Rs. 428

Due to constant currency fluctuation, prices are subject to change with or without notice.

Brands are a fiat accomplice they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society. Most attempts to explain the role of brands focus on brands either as marketing and management tools (business perspective) or a symptoms of consumerism (sociological perspective). Brand Society combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. That's the bottom line of the Brand Society: brands are a new way of organizing production and managing consumption. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in.

Publication Date:

04/03/2011

Number of Pages::

328

Binding:

Paper Back

ISBN:

9781107674875

Categories:

Business & Economics

Book Bazaar Upto 80% Off

Books

Sale

Chevron Pakistan

Business & Management

Non Fiction

11.11 Sale UPTO 90% OFF

20% OFF

Book
What's in the Box?	1 x Brand Society

Book Details

Publisher Date: