Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By: Andres Janser, Barbara Junod & Museum of Design Z
-
Rs 12,797.50
- Rs 25,595.00
- 50%
You save Rs 12,797.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product design and corporate image in an exemplary way. The design reveals a modernist formal idiom. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art. In the 1960s, the Basel office, under George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.
Book | |
What's in the Box? | 1 x Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970 |
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product design and corporate image in an exemplary way. The design reveals a modernist formal idiom. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art. In the 1960s, the Basel office, under George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design.
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By: Andres Janser, Barbara Junod & Museum of Design Z
Rs 12,797.50 Rs 25,595.00 Ex Tax :Rs 12,797.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Weak Messages Create Bad Situations A Manifesto
By: David Shrigley
Rs 5,520.75 Rs 6,495.00 Ex Tax :Rs 5,520.75
Generative Design: Visualize, Program, and Create with Processing
By: Hartmut Bohnacker
Rs 7,815.75 Rs 9,195.00 Ex Tax :Rs 7,815.75
The 3D Type Book
By: Tomi Vollauschek And Agathe Jacquillat
Rs 6,710.75 Rs 7,895.00 Ex Tax :Rs 6,710.75
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By: Andres Janser, Barbara Junod & Museum of Design Z
Rs 12,797.50 Rs 25,595.00 Ex Tax :Rs 12,797.50
No similar books from this author available at the moment.
Soul Medicine - Healing through Dream Incubation, Visions, Oracles, and Pilgrimage
By: Edward Tick
Rs 4,245.75 Rs 4,995.00 Ex Tax :Rs 4,245.75
Jinnistan- Scary stories to tell over Chai
By: Ayesha Muzaffar
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
The Two Second Advantage How We Succeed by Anticipating the Future Just Enough
By: Vivek Ranadive
Rs 1,497.50 Rs 2,995.00 Ex Tax :Rs 1,497.50
The Diary: 100 Days and Lessons in Corporate Communications
By: Simon Maier
Rs 547.50 Rs 1,095.00 Ex Tax :Rs 547.50
The Mission – Waging War and Keeping Peace with America′s Military
By: Dana Priest
Rs 450.00 Rs 500.00 Ex Tax :Rs 450.00
A Theory of ISIS: Political Violence and the Transformation of the Global Order
By: Mohammad-Mahmoud Ould Mohamedou
Rs 5,597.50 Rs 11,195.00 Ex Tax :Rs 5,597.50
Children of Jihad: A Young Americans Travels Among the Youth of the Middle East
By: Jared Cohen
Rs 3,247.50 Rs 6,495.00 Ex Tax :Rs 3,247.50
Bridge Between Worlds: Extraordinary Experiences That Changed Lives -
By: Dan Millman
Rs 1,270.75 Rs 1,495.00 Ex Tax :Rs 1,270.75
What Would the Spice Girls Do?: How the Girl Power Generation Grew Up
By: Lauren Bravo
Rs 1,100.75 Rs 1,295.00 Ex Tax :Rs 1,100.75
The Lady And The Peaok The Life of Aung San Suu Kyi of Burma
By: Peter Popham
Rs 805.50 Rs 895.00 Ex Tax :Rs 805.50
Fragments of an Unfinished War: Taiwanese Entrepreneurs and the Partition of China
By: Francoise Mengin
Rs 3,697.50 Rs 7,395.00 Ex Tax :Rs 3,697.50
Zubin Mehta: A Musical Journey (An Authorized Biography)
By: VOID - Bakhtiar K. Dadabhoy
Rs 892.50 Rs 1,050.00 Ex Tax :Rs 892.50
Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940-1970
By: Andres Janser, Barbara Junod & Museum of Design Z
Rs 12,797.50 Rs 25,595.00 Ex Tax :Rs 12,797.50