Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
By:
-
Rs 1,646.25
- Rs 2,195.00
- 25%
You save Rs 548.75.
Due to constant currency fluctuation, prices are subject to change with or without notice.
'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
________________
Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
________________
'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain
'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin
'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
25%
Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
Rs 1,646.25 Rs 2,195.00 Ex Tax :Rs 1,646.25
-120x187.jpg?q6 "Zuleikha")
10%
35%
55%
45%
55%
45%
10%
10%
10%
-120x187.jpg?q6 "Brief Answers to the Big Questions: the final book from Stephen Hawking")
10%
Brief Answers to the Big Questions: the final book from Stephen Hawking
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
35%
The Anarchy: The Relentless Rise of the East India Company - Paperback
Rs 2,141.75 Rs 3,295.00 Ex Tax :Rs 2,141.75
45%
The Mysterious E-mail
Rs 233.75 Rs 425.00 Ex Tax :Rs 233.75
10%
The Black Swan The Impact Of The Highly Improbable
Rs 2,965.50 Rs 3,295.00 Ex Tax :Rs 2,965.50
25%
Inside Apple How Americas Mo Admired And Secretive Company Really Works
Rs 1,012.50 Rs 1,350.00 Ex Tax :Rs 1,012.50
10%
The Credit Crunch
Rs 355.50 Rs 395.00 Ex Tax :Rs 355.50
10%
Buyology How Everything We Believe About Why We Buy Is Wrong
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
10%
Smart Trust
Rs 1,255.50 Rs 1,395.00 Ex Tax :Rs 1,255.50
35%
The 3rd Alternative Solving Life s Most Difficult Problems
Rs 516.75 Rs 795.00 Ex Tax :Rs 516.75
25%
Cracking Difficult Competitors
Rs 337.50 Rs 450.00 Ex Tax :Rs 337.50
10%
The Gods That Falled
Rs 315.00 Rs 350.00 Ex Tax :Rs 315.00
10%
10%
10%
10%
Brief Answers to the Big Questions: the final book from Stephen Hawking
Rs 2,515.50 Rs 2,795.00 Ex Tax :Rs 2,515.50
35%
The Anarchy: The Relentless Rise of the East India Company - Paperback
Rs 2,141.75 Rs 3,295.00 Ex Tax :Rs 2,141.75