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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

Available On Demand

Ricard
By Guillaume Picon

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Ricard

Ricard

Rs.20,595.00

Quantity:

Ricard

Rs.20,595.00

Product Details
Product Description

Product Details

Publishing Date: 12/01/2026
ISBN : 9782226500007
Number of pages:240
Publisher: Albin Michel
Binding: Hard Back (2)

Product Description

To mark the 50th anniversary of the Pernod Ricard group in autumn 2025, the first book on its legendary advertising historyIconic items from popular designA celebration of the French "bistrot" heritageText in English and FrenchThis book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis.From the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard's history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis "Garçon ! A Ricard" to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)… Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans!After revisiting the history of Ricard "the real pastis from Marseille" and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns.Text in English and French.

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