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New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

New look. New system. Same obsession with books. 📖 Old accounts are history—sign up fresh in 30 seconds! Create an account.

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Design Fusion
By Jamy Yang

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Design Fusion

Design Fusion

Rs.11,195.00

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Design Fusion

Rs.11,195.00

Product Details
Product Description

Product Details

Publishing Date: 02/10/2020
ISBN : 9781788840774
Number of pages:272
Publisher: ACC Art Books
Binding: Hard Back (2)

Product Description

Jamy Yang's design work covers a wide range from glasses, suitcases, airplane cabins, and home products to intelligent hardwareHome-grown Chinese industrial design has evolved considerably in the past 20 years, and this book casts considerable light on one of its major figuresPart of an ongoing series, China Culture Perspectives, of authoritative books by and about major figures in China’s creative cultureJamy Yang, an award-winning designer with major partnerships to his credit, began his career in the industrial design department of the German manufacturer Siemans. Returning to China permanently in 2004, he founded his own company, Yang Design, which is now considered the most influential product strategy and design consultancy in China.This book explores Yang's creative ideology in 15 thematic chapters, beginning with 'minimalism' and ending with 'kindness'. It expands on his theories about the purpose of design, the dislocations that exist today in Chinese culture and aesthetics, as well as the differences between Chinese and Western design.Contents:Minimalism; Archaeology; The Disconnect; DNA; Craftmanship; Virtuality; Easy to use; Visuality; Touched; The Anomalies; Semantics; Modulation; Sustainability; Fragmentation; Kindness.

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