{"product_id":"bbc-the-peoples-history","title":"BBC - The People's History","description":"\u003cp\u003e\u003cb\u003e'A fascinating and informative account of the BBC's first 100 years'\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eDaily Telegraph\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003e'\u003c\/i\u003eA dramatic tale of innovation and determination'\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eGuardian\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1922, three men - only one of whom had previously heard of 'broadcasting' - founded the BBC. In doing so, Arthur Burrows, Cecil Lewis, and John Reith set out to accomplish something utterly bold: using what had been a weapon of war - Marconi's wireless - to remake culture for the good of humanity.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci\u003eThe BBC: A People's History\u003c\/i\u003e\u003cspan\u003e, professor and historian David Hendy traces the BBC from its maverick beginnings through war, the creation of television, changing public taste, austerity and massive cultural change. The BBC has constantly evolved, developing from one radio station, to television, then multiple channels and now the competition with the internet and streaming services.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis is a history of a now global institution that defines Britain and created modern broadcasting; it is also a reflection of 100 years of British history.\u003c\/span\u003e\u003c\/p\u003e","brand":"David Hendy","offers":[{"title":"Default Title","offer_id":44269328433212,"sku":"9781781255254","price":3990.75,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/7706\/7836\/files\/9781781255254.jpg?v=1776845953","url":"https:\/\/libertybooks.com\/products\/bbc-the-peoples-history","provider":"LibertyBooksStore","version":"1.0","type":"link"}