The Illusion of Choice - 16½ psychological biases that influence what we buy
By:
-
Rs 5,495.00
Due to constant currency fluctuation, prices are subject to change with or without notice.
Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
The Illusion of Choice - 16½ psychological biases that influence what we buy
Rs 5,495.00 Ex Tax :Rs 5,495.00
The Choice Factory - 25 Behavioural Biases that Influence what We Buy
Rs 5,195.00 Ex Tax :Rs 5,195.00
-120x187.jpg?q6 "Zuleikha")
20%
40%
30%
30%
40%
30%
20%
Evolutionary Ideas - Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
Rs 3,676.00 Rs 4,595.00 Ex Tax :Rs 3,676.00
30%
Go Luck Yourself - 40 Ways to Stack the Odds in Your Brand’s Favour
Rs 3,216.50 Rs 4,595.00 Ex Tax :Rs 3,216.50
40%
Leadership by Algorithm - Who Leads and Who Follows in the AI Era?
Rs 4,557.00 Rs 7,595.00 Ex Tax :Rs 4,557.00
The Black Swan The Impact Of The Highly Improbable
Rs 3,295.00 Ex Tax :Rs 3,295.00
40%
Beyond The Crash: Overcoming The First Crisis Of Globalisation
Rs 237.00 Rs 395.00 Ex Tax :Rs 237.00
Smart Trust
Rs 1,395.00 Ex Tax :Rs 1,395.00
Reset: How This Crisis Can Restore Our Values and Renew America
Rs 500.00 Ex Tax :Rs 500.00
10%
Powershift Knowledge Wealth And Violence at the Edge of the 21st Century
Rs 1,525.50 Rs 1,695.00 Ex Tax :Rs 1,525.50
20%
High Financier: The Lives And Time Of Siegmund Warburg
Rs 2,200.00 Rs 2,750.00 Ex Tax :Rs 2,200.00
40%
The Wizard Of Lies
Rs 1,530.00 Rs 2,550.00 Ex Tax :Rs 1,530.00
40%
Why Smart People Make Big Money Mistakes and How to Correct Them
Rs 837.00 Rs 1,395.00 Ex Tax :Rs 837.00
30%
Switch: How to change things when change is hard - (PB)
Rs 976.50 Rs 1,395.00 Ex Tax :Rs 976.50
30%
20%
Evolutionary Ideas - Unlocking Ancient Innovation to Solve Tomorrow’s Challenges
Rs 3,676.00 Rs 4,595.00 Ex Tax :Rs 3,676.00
30%
Go Luck Yourself - 40 Ways to Stack the Odds in Your Brand’s Favour
Rs 3,216.50 Rs 4,595.00 Ex Tax :Rs 3,216.50
40%
Leadership by Algorithm - Who Leads and Who Follows in the AI Era?
Rs 4,557.00 Rs 7,595.00 Ex Tax :Rs 4,557.00