Author Information:

Alexandra Watkins is the founder of Eat My Words, a nationally recognized naming firm featured multiple times in the Wall Street Journal and Inc. Her clients include Disney, Microsoft, Wrigley, Turner networks, and Fujitsu. Watkins is a popular speaker and frequently presents to MBA programs at Stanford and other universities. Prior to creating Eat My Words, Watkins worked as a copywriter for leading advertising agencies, including Ogilvy.