Express Shipping Info

Processing Order Please Wait

Once the process is finished,
you will be automatically
redirected to the order confirmation page.

Spend PKR 10,000+ to get free shipping and a PKR 500 cashback VOUCHER for your next order! Use Coupon Code

CASHBACK

cart-icon

Who Owns The Future?

Who Owns The Future?

Who Owns The Future?

By: Jaron Lanier


Publication Date:
Mar, 04 2014
Binding:
Paper Back
Availability :
In Stock
  • Rs 1,262.25

  • Rs 2,295.00
  • Ex Tax :Rs 1,262.25
  • Price in loyalty points :1420

You saved Rs 1,032.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

As you read this, thousands of remote computers are refining secret models of who you are, using the information to make huge fortunes for a few people. Does the future have to be this way? How can we change it? In this visionary book Jaron Lanier imagines an alternative, where economic power is given back to creators. Drawing on sources ranging from ancient philosophy to the latest technology, he proposes a radical system that truly rewards endeavour - whether it's in the media or manufacturing - and ultimately preserves human dignity.