The Invisible Grail: How Brands Can Use Words To Engage With Audiences - 9789812618320

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The Invisible Grail: How Brands Can Use Words To Engage With Audiences

The Invisible Grail: How Brands Can Use Words To Engage With Audiences

The Invisible Grail: How Brands Can Use Words To Engage With Audiences

By: John Simmons

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Publication Date:

Jan, 30 2006

Binding:

Paper Back

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The one thing that all brands desire is customer affection. They want to be loved. And when they are not loved, what are they lacking? Is it possible to find the missing element Â- the holy grail Â- that will bring them closer to their customers and their own people? In his new book, John Simmons reveals how to undertake and complete that quest Â- using the power of words.