How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

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How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

How to Market Books: The Essential Guide to Maximizing Profit and Exploiting All Channels to Market

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Publication Date:

Nov, 30 -0001

Binding:

Paper Back

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In Stock

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Rs 2,395.00
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Relevant to both new and veteran members of the publishing industry, How to Market Books explains best-practice ways to maximize marketing ROIs and deliver top-line growth. Written by Alison Baverstock, Senior Lecturer in Publishing Studies at Kingston University in the UK, the new edition includes: digital and online marketing; professional and STM publishing; leveraging international sales; and low-cost "guerrilla" marketing.