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The Unmanageable Consumer

The Unmanageable Consumer

The Unmanageable Consumer

By: Yiannis Gabriel
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Publication Date:
Jul, 10 2001
Binding:
Paper Back
Availability :
In Stock

  • Rs 300.00

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The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.