Business executives and entrepreneurs see themselves as modern day warriors, fighting off competitors and conquering new markets. They talk about attacking competitors, defending turf, firing warning shots, establishing beachheads, bypassing the competition, and so on.
Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for those executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry.
Based on the author’s experience as a soldier, business consultant and entrepreneur, it explains how and why military leaders and planners actually think and operate. It translates this into terms that business people can readily apply to their own reality so they can survive and thrive. It is a practical guidebook, and not just another set of exhortations to “lead from the front” or to ‘win without fighting’. It even demonstrates how some military methods cannot be applied in management.
The structure and thematic presentation of the topics will be valuable to people operating at all levels of an organization, with principles and concepts that can be applied to strategic, operational, tactical, organizational, technical and leadership situations. It will guide managers and entrepreneurs who must manage risks and exploit change in competitive and increasingly unpredictable environments.
