Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Spend PKR 10,000+ to get free shipping and a PKR 500 cashback VOUCHER for your next order! Use Coupon Code

CASHBACK

Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

Cant Buy Me Like: How Authentic Customer Connections Drive Superior Results

By: Bob Garfield

0 reviews Write a review

Publication Date:

Mar, 07 2013

Binding:

Hard Back

Availability :

In Stock

Rs 3,737.25
Rs 6,795.00
Ex Tax :Rs 3,737.25
Price in loyalty points :2085

You saved Rs 3,057.75.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.