The Economist Books: Pocket Advertising

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The Economi Books Pocket Advertising

The Economi Books Pocket Advertising

The Economi Books Pocket Advertising

By: Caroline Marshall

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Publication Date:

Sep, 07 2001

Binding:

Paper Back

Availability :

In Stock

Rs 321.75
Rs 495.00
Ex Tax :Rs 321.75
Price in loyalty points :470

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Advertising is one of the most visible aspects of business. it can also be crucial to business success. A well judged advertising campaign can help ensure that a new product is not among the ninety percent of new products that fail. A poor campaign, on the other hand, will probably make sure that it is. Similarly, good advertising will help maintain the position of a brand leader, while not-so-good advertising will help undermine it. Pocket Advertising is a clear and lively guide to the world and jargon of advertising,