The Power Of Co Creation - 9781451623543

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The Power Of Co Creation

The Power Of Co Creation

The Power Of Co Creation

By: Francis J. Gouillart

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Publication Date:

Oct, 05 2012

Binding:

Paper Back

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In Stock

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Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.