The Customer Differential

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The Customer Differential

The Customer Differential

The Customer Differential

By: Nykamp Melinda

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Publication Date:

Apr, 01 2012

Binding:

Hard Back

Availability :

In Stock

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"The Customer Differential" is the first book to provide a concrete game plan for delivering optimal value to your customers-through your approach to marketing, servicing, and communicating with them, as well as through the traditional means of products, price, promotion, and distributions. Step by step, you'll find the proven strategies to put CRM into action throughout your company.