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Demand: Creating what People love before they know they want it

Demand: Creating what People love before they know they want it

Demand: Creating what People love before they know they want it

By: Adrian Slywotzky
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Publication Date:
Oct, 04 2011
Binding:
Paper Back
Availability :
In Stock

  • Rs 2,747.25

  • Rs 4,995.00
  • Ex Tax :Rs 2,747.25
  • Price in loyalty points :1420

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It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.