Power of a Common Man Connecting with Consumers the SRK Way

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Power of a Common Man Connecting with Consumers the SRK Way

Power of a Common Man Connecting with Consumers the SRK Way

Power of a Common Man Connecting with Consumers the SRK Way

By: Koral Dasgupta

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Publication Date:

May, 01 2014

Binding:

Paper Back

Availability :

In Stock

Rs 357.75
Rs 795.00
Ex Tax :Rs 357.75
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In Power of the Common Man, the author writes about Shah Rukh Khan and his extraordinary achievements as an actor, businessman, brand ambassador and cricket-team owner. The author chronicles his journey from being a boy-next-door to becoming a phenomenon, not only in India but also around the world. In this exhaustive work, author Koral Dasgupta takes the readers behind the scenes of Shah Rukh Khan’s life and career. She analyzes and examines the reasons for behind his success, his business moves and strategies and lauds his amazing connection with his audience.