Fashion Files: Marketing and PR
Fashion Files: Marketing and PR
By:
Publication Date:
Oct, 22 1998
Binding:
Paper Back
Availability :
In Stock
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This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.