Key Account Management and Planning
Key Account Management and Planning
By:
Publication Date:
Sep, 04 2001
Binding:
Hard Back
Availability :
In Stock
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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.