The Power of Cult Branding
The Power of Cult Branding
By:
Publication Date:
Jan, 01 2002
Binding:
Hard Back
Availability :
In Stock
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Rs 500.00
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Identifies the seven characteristics of "cult brands," or products whose loyal customers are responsible for a large percentage of their marketing, profiling such brands as Star Trek and Harley-Davidson to explain how companies can enable effective branding. 15,000 first printing.