Marketing Planning Guide - 9788172249243

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Marketing Planning Guide

Marketing Planning Guide

Marketing Planning Guide

By: Stevenson

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Publication Date:

Jun, 15 2005

Binding:

Paper Back

Availability :

In Stock

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Marketing Planning Guide Presents Systematic Approaches To Develop Marketing Plans For Products, Services And Other Situations. It Examines Principles And Applications Of Planning Process And Covers All Aspects Of Marketing Planning Including Situation Analysis, Objectives, Strategy, Control And Implementation. Worksheets, Tables, References And Updated Case Studies Included In This Book Will Guide You In Creating Your Own Complete Plan. A Must Read For Large And Small Business Managers And Students Of Marketing.