Sensory Marketing - 9780230576575

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Sensory Marketing

Sensory Marketing

Sensory Marketing

By: B. Hultén

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Publication Date:

May, 21 2009

Binding:

Hard Back

Availability :

In Stock

Rs 841.75
Rs 1,295.00
Ex Tax :Rs 841.75
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The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.