Mass Affluence - Seven New Rules of Marketing to Today's Consumer - 9781591391968

Spend PKR 10,000+ to get free shipping and a PKR 500 cashback VOUCHER for your next order! Use Coupon Code

CASHBACK

Mass Affluence - Seven New Rules of Marketing to Today's Consumer

Mass Affluence - Seven New Rules of Marketing to Today's Consumer

Mass Affluence - Seven New Rules of Marketing to Today's Consumer

By: Paul Nunes

0 reviews Write a review

Publication Date:

Sep, 01 2004

Binding:

Hard Back

Availability :

In Stock

Rs 1,622.50
Rs 2,950.00
Ex Tax :Rs 1,622.50
Price in loyalty points :2950

You saved Rs 1,327.50.

Due to constant currency fluctuation, prices are subject to change with or without notice.

Read More Details

This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.