Everything You Need to Know about Marketing
Everything You Need to Know about Marketing
By:
Publication Date:
Jan, 01 1999
Binding:
Paper Back
Availability :
In Stock
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Illustrated with cartoons, this 3rd revised edition provides insights into the fast-moving world of marketing. The author covers subjects such as: The true function of marketing, how to implement a marketing plan, techniques of promotion, advertising and selling, concepts, practices, principles and jargon.