Author Information:

Dr. Robert Cooper has a deep personal curiosity about the farther reaches of true potential--in individuals, leaders, teams and enterprises. He is a neuroscientist, New York Times and Wall Street Journal bestselling author (4 million books sold), and a high-performance strategist. His specialty is maximum better results in minimum time. His teachings have drawn millions of readers, listeners and fans. He is CEO of Cooper Neuroscience Lab, 12 Leaders®, and Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals and teams--and he brings a long history of working with elite performers and top leaders using neuroscience to get the most out of their brains, their time, and their performance. He is widely recognized as one of the most influential international thinkers. For five straight years he was the highest-rated faculty member in the Lessons in Leadership Distinguished Speaker Series sponsored by top universities and business schools. Called "a national treasure" by Professor Emeritus Michael Ray, Ph.D., of the Stanford University Graduate School of Business, Cooper emphasizes scientifically based insights, ultra-practical tools, counterintuitive wisdom, and disciplined metrics. Cooper's books include: ► Health and Fitness Excellence: The Scientific Action Plan ► Executive EQ: Emotional Intelligence in Leadership and Organizations ► The Performance Edge ► High Energy Living ► The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership & Life (reached #3 on Amazon's Top 100 List) ► Get Out of Your Own Way: Five Keys to Surpassing Expectations Among many hundreds of positive reviews: ► "Robert Cooper is the ultimate business guru for the new millennium. He's tough as nails - a former U.S. Marine who served during the Vietnam War and an All-American swimmer - yet caring and sharing. He's never met a challenge he wasn't ready to tackle. He's concerned with helping you win in business and life, while doing it in an ethical manner... His message is sound, and a near-perfect fit for our crazy times." - USA Today ► "If you read and apply only one book this year, I suggest that it be this one: The Other 90%.Robert Cooper deserves more than five stars for writing the most effective book I have ever seen for drawing on scientific evidence of how the mind and body work to point the way to optimum performance." - Excerpt from a five star review on Amazon.com by Donald Mitchell, its Top Business Book Reviewer as rated by Amazon customers for being "a clear-minded critic who supplies the most helpful, honest, tell-it-like-it-is opinions about books" ► "I am very impressed with Robert Cooper's work. He has done an outstanding job bringing together the most responsible research in a wide range of areas impacting human performance under pressure." - James E. Loehr, Ph.D., author of The Power of Full Engagement ► "His health and fitness books are among the best researched and most helpful published during the past decade." - The Detroit News ► "A valuable contribution to the literature." - Library Journal ► "A masterpiece." - Charles Garfield, Ph.D., professor at San Francisco Medical School and best-selling author of Peak Performers ► "Deserves more than five stars. In our work with hundreds of senior managers and scores of the country's best and brightest thought leaders, Cooper's work has received the highest ratings, including inherent value, usefulness and overall results. - John C. Horton, Founder & President, The Leadership Forum, Atlanta, GA ► "Robert Cooper is an inspirational and truly insightful leader!" - Stephen R. Covey, author, 7 Habits of Highly Effective People ► "A timeless and unforgettable message! Nothing else in the leadership field compares to the emotional intensity and practical value of this work. Share with everyone you know." - Ken Blanchard, The One Minute Manager ► "Practical, sensible advice for leaders..." - Publishers Weekly ► "Filled with insightful counseling. Executives and professionals looking for an understanding of emotional intelligence can find it here." - The New York Times From industry nominations, experts, and an independent panel of judges interviewing CEOs, Cooper was named one of the "Most Influential Thinkers" for his impact on leadership and people strategy--"a definitive list of the top influencers who challenge conventional thinking, are visionary and transformational, bring credibility both inside and outside the business, command the respect of peers and key stakeholders, and add real value to the business." He and his colleagues have developed the first scientific scoring grids for rising star companies, breakthrough leaders, and elite teams. In a survey of leaders and professionals from more than 90 organizations, his work was compared to 20 widely known leadership authorities and top speakers. Cooper rated highest on every scale, including value, usefulness, applicability, delivery, and overall results. In an independent rating by the Global Senior Management Interchange, the value of Cooper's work was rated at 4.9 out of 5.0. As an invited Thought Leader, he has lectured at the Stanford Business School, Stanford Executive Program, Management Centre Europe, Ruling Companies Association (Italy), Leadership Trust (U.K.), and IMD. For a decade he served as a Fellow at the Silicon Valley World Internet Center. Cooper earned his first Ph.D. in general psychology--with an emphasis on behavior change and leadership--and he is currently completing a second Ph.D. at University College London's Institute of Education, ranked #1 in the world in leadership education and social sciences research by the QS World University Rankings. Leaders, top thinkers, and everyday readers and listeners have used words like "inspirational," "extraordinary," "cutting edge," and "life-changing" to describe the impact and enduring value of Cooper's books and work. His leadership and neuroscience teachings have drawn millions of readers and fans. His iTunes podcast is Upwire®--Hacking Human Nature™. Cooper is a member of the Cognitive Neuroscience Society, Association for Psychological Sciences, Society for Psychophysiological Research, Cognitive Science Society, American College of Sports Medicine, NeuroLeadership Institute, Society for the Study of Motivation, Society for Judgment and Decision Making, and the Society for the Teaching of Psychology. He served as a U.S. Marine and is a jet pilot. An All-American swimmer, he won the University of Michigan's Honor Trophy Award for "outstanding achievement in scholarship, athletics, and leadership."