Author Information:
Anand Halve is the co-founder and Director of chlorophyll brand & communications consultancy, Mumbai, India. Prior to this, he was on the Board of Enterprise Nexus Communications, and has worked at Lowe Lintas and Rediffusion. He did his MBA from Indian Institute of Management, Ahmedabad, India, in 1977. He has also been a visiting faculty at Mudra Institute of Communications, Ahmedabad and IIM, Ahmedabad, for several years.
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