Author Information:
Marc Beckman is the CEO of the award-winning advertising agency, DMA United. He has executed campaigns for the NBA, Pepsi, Sony, Warner Bros. Entertainment, NARS, Washington, DC, Nelson Mandela, Gucci, and MoMA. Beckman embraces emerging technology to augment campaigns, including artificial intelligence (AI), spatial computing, and blockchain. To date, he has leveraged AI, digital culture, and virtual worlds to launch platforms for over one-hundred brands and has created seven marketplaces in Web3 for clients. Beckman’s cross-sector approach includes programs in fashion, art, music, sports, and entertainment.
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