Author Information:
Christoph Senn is an Adjunct Professor of Marketing and Codirector of the Marketing and Sales Excellence Initiative (MSEI) at INSEAD. He is also the founder and CEO of Valuecreator, a global provider of B2B growth tools and programs.
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Triple Fit Strategy - How Successful Companies Move from Value Selling to Value Creation
Rs 8,635.50 Rs 9,595.00 Ex Tax:Rs 8,635.50
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