Ahmed Kapadia, the Founding Chairman and CEO of the Synergy Group, has played a key role in reshaping Pakistan’s advertising and marketing sectors for over three decades. Embarking on his journey from humble beginnings, he climbed the ranks in the advertising sector from his time as an executive at MNJ Advertising to his Chairmanship at the Synergy Group, which was initiated as an ambitious start-up back in 1999. Ever since, he has been striving to change the game in advertising, marketing and communications throughout the industry by creating groundbreaking work for his clients, as well as building iconic brands within the Synergy universe for which the Synergy Group has received numerous awards.