Author Information:
Ian Shepherd is a CEO and CMO who has held senior roles in a range of world-class consumer brands over the last 25 years including Sky, Vodafone, Game and Odeon. Ian has launched loyalty programmes, built new digital revenue streams for traditional retailers, and turned declining market share into stellar growth all based on a keen practical understanding of the consumer and of the power of data and customer insight.
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The Average is Always Wrong: A real-world guide to putting data at the heart of your business
Rs 3,676.00 Rs 4,595.00 Ex Tax:Rs 3,676.00
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