Author Information:
Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on.
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Contagious - How to Build Word of Mouth in the Digital Age
Rs 1,621.75 Rs 2,495.00 Ex Tax:Rs 1,621.75
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