Author Information:
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University.
35%
55%
10%
Misbelief - What Makes Rational People Believe Irrational Things
Rs 2,335.50 Rs 2,595.00 Ex Tax:Rs 2,335.50
25%
Misbelief - What Makes Rational People Believe Irrational Things
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10%
Predictably Irrational - The Hidden Forces that Shape Our Decisions
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10%
The (honest) Truth about Dishonesty - How We Lie to Everyone - Especially Ourselves
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35%
The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
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10%
The Upside of Irrationality - The Unexpected Benefits of Defying Logic at Work and at Home
Rs 2,155.50 Rs 2,395.00 Ex Tax:Rs 2,155.50
45%
The Upside of Irrationality: The Unexpected Benefits of Defying Logic
Rs 1,922.25 Rs 3,495.00 Ex Tax:Rs 1,922.25