Author Information:
Dan Ariely is an Israeli-American professor and author. He serves as a James B. Duke Professor of psychology and behavioral economics at Duke University.
10%
15%
10%
Misbelief - What Makes Rational People Believe Irrational Things
Rs 2,335.50 Rs 2,595.00 Ex Tax:Rs 2,335.50
10%
Misbelief - What Makes Rational People Believe Irrational Things
Rs 3,595.50 Rs 3,995.00 Ex Tax:Rs 3,595.50
10%
Predictably Irrational - The Hidden Forces that Shape Our Decisions
Rs 2,065.50 Rs 2,295.00 Ex Tax:Rs 2,065.50
10%
The (honest) Truth about Dishonesty - How We Lie to Everyone - Especially Ourselves
Rs 1,975.50 Rs 2,195.00 Ex Tax:Rs 1,975.50
15%
The Honest Truth About Dishonesty: How We Lie to Everyone--Especially Ourselves
Rs 2,800.75 Rs 3,295.00 Ex Tax:Rs 2,800.75
10%
The Upside of Irrationality - The Unexpected Benefits of Defying Logic at Work and at Home
Rs 2,155.50 Rs 2,395.00 Ex Tax:Rs 2,155.50