Author Information:
Nigel Hollis is an author, analyst, researcher, speaker and commentator on marketing. He is the author of The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, published by Palgrave Macmillan in 2008, and is executive vice president of the market research agency Millward Brown.
15%
15%
The Global Brand - How to Create and Develop Lasting Brand Value in the World Market
Rs 1,270.75 Rs 1,495.00 Ex Tax:Rs 1,270.75
Showing 1 to 2 of 2 (1 Pages)