Authenticity: How economics, evolution and technology drive us to deceive – and how we can fight back
By:
-
Rs 1,795.50
- Rs 1,995.00
- 10%
You save Rs 199.50.
Due to constant currency fluctuation, prices are subject to change with or without notice.
‘Wide-ranging, witty and fresh … a stimulating read. Authentic fun’
Tim Harford, Financial Times Best Summer Books 2022
‘Brilliantly witty, profoundly illuminating, Alice Sherwood is a master storyteller’ Simon Schama
‘Thought-provoking and beautifully written’ Adrian Wooldridge, Washington Post
‘A sweeping and persuasive manifesto … witty and wide-ranging … a pleasure’
Literary Review
‘Terrific … the sheer breadth of her subject matter is extraordinary’
Matthew d’Ancona, Tortoisemedia.com
‘Alice Sherwood is the real deal’ Marcus du Sautoy
‘Fascinating and hugely entertaining’ Brian Eno
‘Unfailingly compelling and often shocking’ Philip Mould, presenter of Fake or Fortune?
‘Riveting … captivating … a thoroughly enjoyable debut’ Financial Times
We live in an age when the pursuit of authenticity – from living our 'best life' to eating artisan food – matters more and more to us, but where the forces of inauthenticity seem to be taking over. Our world is full of people and products that are not what they seem. We no longer know whether we are talking to a person or a machine. But we can fight back – and this award-winning book shows us how.
Authenticity argues that, although our counterfeit culture is shaped by the most powerful forces of evolution, economics, and technology, we can still come together to reclaim reality.
Along the way, we meet the world's greatest impostor, who finally became what he'd pretended to be; the wartime counterfeiter who fooled a nation; nature's most outrageous deceivers; the artist who encouraged people to forge his pictures; the 'authentic' brand that was anything but. But we also meet people living unexpectedly rewarding lives in virtual worlds, and foot soldiers in the 'armies of truth' who are taking down today's conspiracies and cons.
Provocative, insightful and original, Authenticity is that once-in-a-generation revelation: a work rich in histories but supremely and urgently of our own time. You'll never think about deception and reality in the same way again.
10%
Authenticity: How economics, evolution and technology drive us to deceive – and how we can fight back
Rs 1,795.50 Rs 1,995.00 Ex Tax :Rs 1,795.50
-120x187.jpg?q6 "Zuleikha")
10%
40%
40%
40%
40%
Life in Five Senses - How Exploring the Senses Got Me Out of My Head and Into the World
Rs 3,795.00 Ex Tax :Rs 3,795.00
The Lean Startup How Constant Innovation Creates Radically Successful Businesses
Rs 3,495.00 Ex Tax :Rs 3,495.00
40%
10%
The Quest For Meaning: Developing A Philosophy Of Pluralism
Rs 1,255.50 Rs 1,395.00 Ex Tax :Rs 1,255.50
10%
The Politics (Penguin Classics)
Rs 2,785.50 Rs 3,095.00 Ex Tax :Rs 2,785.50
10%
You Are Not A Gadget: A Manifesto
Rs 895.50 Rs 995.00 Ex Tax :Rs 895.50
10%
The Gardens Of Light
Rs 2,155.50 Rs 2,395.00 Ex Tax :Rs 2,155.50
10%
Uncle Dans Report Card
Rs 945.00 Rs 1,050.00 Ex Tax :Rs 945.00
10%
The Basic Writings of Nietzsche
Rs 3,775.50 Rs 4,195.00 Ex Tax :Rs 3,775.50
10%
Greatest Mind And Ideas Of All Time
Rs 3,865.50 Rs 4,295.00 Ex Tax :Rs 3,865.50
10%
The Philosophy Book
Rs 4,315.50 Rs 4,795.00 Ex Tax :Rs 4,315.50
Thus Spoke Zarathustra
Rs 2,495.00 Ex Tax :Rs 2,495.00
Life in Five Senses - How Exploring the Senses Got Me Out of My Head and Into the World
Rs 3,795.00 Ex Tax :Rs 3,795.00
The Lean Startup How Constant Innovation Creates Radically Successful Businesses
Rs 3,495.00 Ex Tax :Rs 3,495.00
40%