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Eat & Go 2 - Branding and Design for Cafés, Restaurants, Drink Shops, Dessert Shops & Bakeries
By: Shaoqiang Wang
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In today's information-saturated world, food and drink establishments need not only to offer high-quality products but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.
Publication Date:
28/05/2022
Number of Pages::
240
Binding:
Hard Back
ISBN:
9788417656614
Categories:
Publisher Date:
28/05/2022
Number of Pages::
240
Binding:
Hard Back
ISBN:
9788417656614
Categories:
Education and Reference,
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In today's information-saturated world, food and drink establishments need not only to offer high-quality products but also good communication ideas, a unique visual identity and graphic design that stands out from the rest. For these companies, unique branding starts with basic elements such as a logo, slogan, font, and colour scheme, and is finally reflected in the product, packaging and related design. This book focuses on graphic design, showing how the unique visual identity of the food industry can help companies attract consumers and achieve success, providing inspiration for graphic and shop designers and entrepreneurs in this area of business. It includes case studies comprising cafés, restaurants, bars, dessert shops and bakeries.
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