Bang Getting Your Message Heard in a Noisy World
By: Linda Kaplan Thaler
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In "Bang!," Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention grabbing message about and product or service.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, "Bang! "shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.
Publication Date:
06/06/2007
Number of Pages::
100
Binding:
Paper Back
ISBN:
9780385508179
Book | |
What's in the Box? | 1 x Bang Getting Your Message Heard in a Noisy World |
Publisher Date:
06/06/2007
Number of Pages::
100
Binding:
Paper Back
ISBN:
9780385508179
In "Bang!," Kaplan Thaler and Koval offer proven strategies for creating a loud, clear, attention grabbing message about and product or service.
Full of entertaining anecdotes and inspiring accounts of campaigns that have propelled revenues and dramatically increased market share, "Bang! "shows managers how to create a marketing campaign that cuts through the message clutter and creates a genuine marketing explosion.